When the sales strategy is effective, it is possible that more customers show concrete interest in the property in a relatively short time. This happens when the property is intrinsically interesting and the selling price is correct. While the traditional broker tends to reward those who first sign the purchase proposal, trying to conclude the negotiation with that customer, the party consultant, who is not paid by the buyer, can compete with potential buyers. Whoever has the most concrete interest and will be available to offer the best price will win. In a transparent way, the interested buyer will be induced to offer the price as much as possible for him, fearing that his offer will be exceeded by a possible competitor.