This service is the natural evolution of our innovative way of conceiving real estate brokerage: with highly specialized and differentiated services for sellers and buyers.
An evolution that stems from observation of the realities of the real estate market and a clear observation: the buyer’s commission is often an element that conditions the negotiation.

This is particularly the case when the broker is paid little or nothing by the seller, and is therefore forced to retaliate against the buyer, demanding exorbitant commissions from the homebuyer.
Consider the inherent contradiction in this practice: the buyer never, or almost never, chooses the real estate agent, but always chooses the property.
And when the agent handling the professional sale whom he did not choose – demands payment of too high commissions from him, the buyer demands one and only one service from him: price reduction.
And that real estate agent, paid by the buyer in preponderant or absolute proportion, will do everything to pander to him at the expense of the seller’s interests.

Result? The owner who wanted to save on the commission of the agent he chose finds himself paying a much higher amount in the form of a price drop.

Have you ever thought about how much it can cost you to have your property managed by an agent who is paid in whole or in preponderant part, by your contractual counterpart? Hundreds of owners make this strategic mistake every day.
In order to save 4-5,000 euros in commission, they don’t realize that they are losing perhaps 15-20,000 euros on price.
From observing this market reality, which causes owners to lose money every day and whose consequent dissatisfaction contributes to building a negative narrative of the real estate profession, the idea of the Private Realtor service was born in 2020 : a complete reversal of the paradigm, to turn even commission into a positive lever in favor of the seller.

How?
By choosing this mode of operation my commission will be paid only by you who chose me and I will operate exclusively as your private real estate consultant.
The buyer, in turn, freed from an objective economic burden and a not insignificant psychological burden, that of having to pay a professional whom he did not choose, will be able to employ his entire budget in the price offered, to the advantage of the seller.
From the intrinsic transparency of the roles comes greater trust on the part of all the actors in the field.
Trust and transparency are the values by which I inspire this service – new to Italy, but widespread in the Anglo-Saxon world – and which I would like to be the foundations of the real estate market of the future.